Timelessness is the spice of our curated collection of U.S.-made products
Our diner mugs come in ivory or mint green
I remember touring a new or renovated grocery store near York, Pa., back in the 1990s when I worked as a reporter.
A spokesman for the grocer touted the vast selection of mustards.
Now as then, I wonder how many choices of mustard a human being needs. I appreciate having options, but too many can be overwhelming.
That sentiment drives the approach we have taken with our nascent curated selection of U.S.-made household and gift items.
We’ve focused on a small number of choices within a modest group of items. We offer a medium-sized pair of Wolff stainless steel scissors that should work great for most hands. We have EZ-Duz-It can openers with red or navy handles. Our diner mugs come in ivory or mint green.
We’ve opted for quality over quantity in terms of what we sell. It’s consistent with our belief in the philosophy of, “Buy less but better.”
Reconnect with products
Isn’t it odd that as the size of American homes continues to grow, so too does the number of self-storage units?
One in 11 Americans pays nearly $100 per month for self-storage, according to the website Curbed. The volume of self-storage units here could fill the Hoover Dam more than 26 times.
That’s an awful lot of accumulation that’s not in productive use, if it isn’t outright junk. I’ve had many neighbors who have so much stuff in their garages, they never park their cars in them.
To quote the comic Steven Wright, “You can’t have everything. Where would you put it?”
We want to help Americans reconnect with the products they buy by emphasizing timelessness and high quality.
Have those scissors sharpened so you don’t need to buy a new pair. Drink from those diner mugs for years because they last and never go out of style. Buy another can opener as a gift for your son or daughter because the one you have is so reliable.
Quality over quantity. Less is more. Less but better.
Life is fine with one or two mustards. Beyond that, it’s chaos.